Smartbow logo

ROADMAP

BUILD BRAND
AWARENESS

WHERE

Towards farmers and veterinarians

WHO

Local Marketing Manager

KEY
ACTIVITY

  1. Focus for marketing colleagues is promotion of the brand via various channels
  2. Utilisation of print and digital assets
  3. Refer to key messages in global brand playbook (CCV) /local iPlan
  4. Utilise Continuum of Care/one health approach in communication

ISSUES/
INSIGHTS

Differentiation of SMARTBOW

Prevail against big/well known competitors

KEY MATERIALS

Market asset overview

Global Accelerated Growth Business Unit (Marketing)

KPI

Number of farms hand over to Project Management team for detailed offer creation