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ROADMAP

Once a farmer has decided to buy SMARTBOW, we must ensure a smooth conversion from leads into customers. The precise project planning and preparation of installation are crucial to create a great customer experience and achieve high customer satisfaction.

MARKE

TING

AWARENESS


Prospective customers need to gain an understanding of what our brand is about. Typically, they are looking for a solution to a problem or an answer to a question. Key activity is to achieve high awareness of the brand to generate demand.

SALES

AWARENESS

Sales colleagues have the opportunity to either generate leads through existing contacts or to convert and nurture a potential lead by providing more detailed information and by developing a relationship, ultimately leading to more interest in order to move the lead along the customer journey.

CUSTO

MER

BEHAVIOR

By knowing our stakeholders’ motives, needs and drivers we can be much more targeted in communicating the relevant values and benefits of SMARTBOW that really matter to our customers.