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ROADMAP

INTERNAL

pre-launch task

comments

relevant contacts

time until launch

define business model

Direct/wholesaler and Zoetis enabling functions - Finance, O2C, Demand, Supply etc.

Tom McArthur

12-6 months

Define sales force structure and org chart

Determine who in the market is responsible for sales, marketing and technical support

Dave Armstrong

12-6 months

Third party installation company

Identify and approach local installation partners

Daniel Weiß

12 – 6 months

Pricing

PSP, local pricing approval

Nina Zeletzky

Des Sullivan

6 – 3 months

Define Farm-Enrolment Customer Journey

International guidelines are being provided

Daniel Weiß

5 months

Create SMARTBOW Marketing & Launch Plan

Refer to International iPlan

Local Marketing

Nina Zeletzky

5 months

Segmentation of customers and develop target plan

Refer to International iPlan

Local Marketing

Nina Zeletzky

5 months

Development of KOLs and advocates

Pilot farm(s) should serve as a KOL, as well as relevant parties in market

Nina Zeletzky

Dave Armstrong

5 - 3 months

Adaption of International Marketing Materials

Overview, CCV Binder, CCV in general

Nina Zeletzky

4 - 3 months

Press release

Prepare and publish press release, determine sensible press (online and print)

Local Marketing

Nina Zeletzky

2 months

Ordering demo case(s)

Have to be purchased from local budget

Alexandra Sillip

2 months

Training 1: Business Until Leadership Training

BUD, Marketing, Technical, ABMs - Continuum of Care, Ruminants portfolio incl. Smartbow, PLF/Direct-to-farm, Workshop

Nina Zeletzky

Dave Armstrong

2 months

Training 2: SMARTBOW Business Manager (SBM) Training

Product Overview, Train the Trainer approach, access to Zoetis JAM & Training Sharepoint

Dave Armstrong

2 months

Training 3: Project Planning & Installation Process Training

Sales & Installation Customer Journey, Farm Enrollment, Hypercare Phase

Daniel Weiß

Ondrej Sinka

Dave Armstrong

2 months

Training 4: Colleague on-boarding

Smartbow Overview, Sales Tools, Direct-to-farm enhanced training

Dave Armstrong

Local SBM/Technical

Local L&D

2 months

Training 5: Call Tracking in Touchpoint

Utilise Opportunities & Leads feature in Lightning

Local CRM

Local Marketing/SBM

2 months