Smartbow logo


Before actually launching SMARTBOW, it is essential to prime your internal and external audience for the upcoming launch, to build excitement and anticipation. Therefore a business plan needs to be determined.



  • Inform existing customers (vets) about Zoetis’ approach (Continuum of Care), how Smartbow fits into the existing portfolio and where and how we see Smartbow can benefit animal health
  • Focus on local KOLs first
  • Open communication towards veterinarians, explain how you see their role, how Smartbow can support them, gather their feedback and thoughts